The FromZero movement evolved from TourismFromZero and AIRTH. Together with the students of UP FTS sTOUdio Turistica we have built a social startup LocalsFromZero which merged with Fairbnb.coop. Now we use the experience of the emerging consortium to research, teach and shape the work and leisure sector together.
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The elephant in the room
A picture is worth a thousand words, they say. This one was taken in 2018 on a road trip to Borrego Springs, California, by two AIRTH founding members, Vinod Sasidharan and Dejan Križaj.
For us, Borrego Springs is a prime example of a "FromZero destination". In the town's surrounding desert, you can admire the appealing zero-ness of the landscape, filled with the intricate metal sculptures of artist Ricardo Breceda. With the sculptures, out of nowhere/zero, a destination without much pre-existing tourism charm suddenly emerged - for a special segment of sensitive tourists, attracted by a unique combination of simple natural and human magic.